About

Who are we?

Edel Naturals’ mission is to help you look and feel your best. To do that, we offer the best in natural skincare and haircare products coupled with free expert advice to help you optimize your skincare and haircare routines. Our product portfolio offers an inspiring range of premium quality plant-based products for skin care, hair care, aroma-therapy, massage and other topicalTopical skincare refers to products that are applied directly to the skin. This can include creams, lotions, gels, serum… More applications.

How did it start?

What motivated and inspired us to start our business, is our passion and love for skincare. Our CEO first became aware of her passion for skincare when she was still a little girl. The journey officially started in 2016 when one of her friends from Nigeria was using Raw Shea Butter and she was astonished by how well her skin was moisturized, radiant and healthy. She immediately fell in love with the butter and embarked on a journey that led to the birth of a thriving business.

These past few years, we have grown so much through continuous learning and researching. And in the process, we also discovered so many wonderful natural products that have amazing properties for the skin, hair, and body.

What makes us different?

Edel Naturals is more than just a business. We have been actively involved in raising awareness of natural skincare products to enhance your natural beauty. Customers and producers are becoming more open to the usage of natural cosmetics. We have also inspired a lot of women to start natural cosmetics brands in East Africa.

• We work hard and tirelessly to bring you quality products around the globe.
• We buy ingredients globally, directly from the source without the interference of middle agents.
• We believe in keeping the customers happy by providing them with quality products at a competitive price.

We continuously strive to provide quality products from producers that offer premium quality natural ingredients and use fair trade practices.

Our core values

Our core values are:

• Transparency
• Respect
• Accountability

Thank you for trusting us to be your source for top quality products!